Citizen produces about 25% of the world's watch movement. Established in 1930, the company first expanded to America with founding of the Citizen Watch Company of America in 1975. In 1995 Citizen introduced the revolutionary Eco-Drive collection which has become the world's most popular collection of light-powered watches. Citizen Eco Drive technology harnesses the power of the sun, or any light source, so you never have to change a battery. Citizen has a timepiece for everyone no matter what their style. Today, Citizen is How the World Tells Time.

SIMPLY GIFTED ARE PROUD TO BE CITIZEN WATCHES UK APPROVED RETAILER IN BIRMINGHAM CITY CENTRE.